From flat illustration to real object
Your existing mascot exists as vector art. Turning it into a costume or a plush needs proportions rethought — heads that work on screen are unwearable at scale.
Tech companies already have a character — it lives in the docs, the 404 page and the sticker on someone’s laptop. What they rarely have is one that can be built in three dimensions.
Your existing mascot exists as vector art. Turning it into a costume or a plush needs proportions rethought — heads that work on screen are unwearable at scale.
Plush and keyrings outlive t-shirts in the affection of an engineering audience. They also photograph well, which is half the point.
A costume at a stand is remembered; a pull-up banner is not. For a booth competing against fifty others, that is the whole argument.
Client · year · what we did
Client · year · what we did
If the character already exists, the design stage is short and the budget shifts to production. If it exists only as a rough sketch, expect the design stage to be the larger half.
Conference deadlines are the usual constraint. Twelve to sixteen weeks for a costume means booking a Q4 event in Q2 — we would rather refuse than miss a keynote.
Technology and SaaS