Mascots for Banks and Fintech Companies

Finance has a warmth problem. A character is the cheapest way to fix it — provided it survives the compliance review, which is where most of them die.

What banks and fintechs come to us for

Making the app feel human

A character that guides onboarding, explains a fee and softens an error screen. Drawn as a full expression set, not one hero pose.

Products for children

Kids’ accounts and first cards sell to parents through the character. Plush as an account-opening gift is the most common brief we get in this sector.

Branches and conferences

A costume for branch openings, financial-literacy days and fintech conference stands, where a stand with a character is remembered and one with a banner is not.

Typical package for a financial brand

  • Character design with a full expression and gesture set for product UI
  • Turnaround sheets and a 3D model for future animation
  • Usage rules covering what the character may never say or do
  • Plush for account-opening gifts, EN71 tested for children
  • One costume for branches, events and sponsorship activations
  • Editable source files — you own the character outright

Financial sector projects

Project photo

Project name

Client · year · what we did

Project photo

Project name

Client · year · what we did

See Our Work

What we need from you

  • Brand guidelines and the tone your compliance team has already approved
  • Where the character appears: app, print, branch, sponsorship
  • Any regulatory constraints on marketing to minors in your markets
  • Whether the plush is a gift or a sold item — it changes the paperwork
  • Who signs off, and how many rounds that realistically takes

Planning the budget

Financial brands usually spend more on design and less on production than the average client: the character lives mostly in an app, and the physical items are a smaller run. We quote the design stage separately so it can sit in a different budget line from the merchandise.

Build the approval rounds into the schedule. In this sector the design is rarely the bottleneck — the sign-off chain is.

Banks and fintech

Get a price for your brand character

What do you need?
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