Making the app feel human
A character that guides onboarding, explains a fee and softens an error screen. Drawn as a full expression set, not one hero pose.
Finance has a warmth problem. A character is the cheapest way to fix it — provided it survives the compliance review, which is where most of them die.
A character that guides onboarding, explains a fee and softens an error screen. Drawn as a full expression set, not one hero pose.
Kids’ accounts and first cards sell to parents through the character. Plush as an account-opening gift is the most common brief we get in this sector.
A costume for branch openings, financial-literacy days and fintech conference stands, where a stand with a character is remembered and one with a banner is not.
Client · year · what we did
Client · year · what we did
Financial brands usually spend more on design and less on production than the average client: the character lives mostly in an app, and the physical items are a smaller run. We quote the design stage separately so it can sit in a different budget line from the merchandise.
Build the approval rounds into the schedule. In this sector the design is rarely the bottleneck — the sign-off chain is.
Banks and fintech