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Making the app feel human
A character that guides onboarding, explains a fee and softens an error screen. Drawn as a full expression set, not one hero pose.
Mascots for Banks and Fintech Companies
Finance has a warmth problem. A character is the cheapest way to fix it — provided it survives the compliance review, which is where most of them die.
What banks and fintechs come to us for
Products for children
Kids’ accounts and first cards sell to parents through the character. Plush as an account-opening gift is the most common brief we get in this sector.
Branches and conferences
A costume for branch openings, financial-literacy days and fintech conference stands, where a stand with a character is remembered and one with a banner is not.
Typical package for a financial brand
- Character design with a full expression and gesture set for product UI
- Turnaround sheets and a 3D model for future animation
- Usage rules covering what the character may never say or do
- Plush for account-opening gifts, EN71 tested for children
- One costume for branches, events and sponsorship activations
- Editable source files — you own the character outright
What a character for this field can look like
Studio visualisations, not delivered projects. They show the construction and finish we work to; your character is designed from your brief, not picked from this page.
What we need from you
- Brand guidelines and the tone your compliance team has already approved
- Where the character appears: app, print, branch, sponsorship
- Any regulatory constraints on marketing to minors in your markets
- Whether the plush is a gift or a sold item — it changes the paperwork
- Who signs off, and how many rounds that realistically takes
Planning the budget
Financial brands usually spend more on design and less on production than the average client: the character lives mostly in an app, and the physical items are a smaller run. We quote the design stage separately so it can sit in a different budget line from the merchandise.
Build the approval rounds into the schedule. In this sector the design is rarely the bottleneck — the sign-off chain is.
Questions financial brands ask
Can a bank mascot be used inside a mobile app?
Yes. MascotiQ draws financial-brand characters as a full expression and gesture set, not one hero pose, so the character can guide onboarding, explain a fee or soften an error screen. Turnaround sheets and a 3D model are included for future animation, along with editable source files.
Are plush toys suitable as account-opening gifts for children?
Yes, and it is the most common brief MascotiQ receives from banks. The plush is EN71 tested and CE marked for children, batch by batch. Tell us whether the toy is a gift or a sold item, and about any rules on marketing to minors in your markets, because both change the paperwork.
How does a bank get a mascot through compliance review?
Start from the tone your compliance team has already approved and build the approval rounds into the schedule; in finance the sign-off chain, not the design, is usually the bottleneck. MascotiQ delivers usage rules covering what the character may never say or do, and design includes two revision rounds at concept and two at refinement.
Can the design of a financial brand character be budgeted separately?
Yes. Financial brands usually spend more on design and less on production, so MascotiQ quotes the design stage separately from merchandise. Character design starts from €250 incl. VAT for a 2D concept. On final payment all rights transfer to you, with source files and no royalties.
Banks and fintech
