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Readable from the back row
Silhouette and colour tested at 80 metres, not on a designer’s screen. If the badge disappears from the top tier, the character has failed.
Mascots for Football Clubs
Forty home fixtures, rain, a pitch-side crowd and children who pull. A football mascot is a working garment, not a photo prop — and we build it that way.
What football clubs come to us for
A whole season, not a launch
Reinforced seams, replaceable gloves and feet, two liner sets so it can be washed between back-to-back fixtures.
Revenue in the club shop
The same character as plush, keyrings and scarves. For many clubs this is the best-selling line after the shirt.
Typical football club package
- One costume fitted to a named performer, with adjustable internal harness
- Two liner sets for midweek-and-weekend fixture blocks
- A wheeled flight case that survives coach and away travel
- Plush in two sizes for the club shop, EN71 tested
- Keyrings and scarves at the pocket-money price point
- Character usage rules so your design team stays consistent
What a character for this field can look like
Studio visualisations, not delivered projects. They show the construction and finish we work to; your character is designed from your brief, not picked from this page.
What we need from the club
- Performer measurements: height, chest, shoulder width, shoe size, reach
- Club colours in Pantone — a screenshot of the shirt is not enough
- Where the mascot appears: pitch-side, concourse, away days, schools
- Any league, stadium or safety-officer requirements it has to pass
- The fixture it must be ready for — this sets the whole schedule
Planning the budget and the date
One costume plus a small shop line is the usual starting point. Clubs that plan the shop line from the outset recover a meaningful share of the cost in the first season — though we will not quote a payback figure without your retail numbers.
The date matters more than the price here. Working backwards from the first home fixture: sixteen weeks of production, five weeks of design, one week of delivery. Start the conversation five and a half months before kick-off.
Pre-season is our busiest window. Book the slot before you finalise the design.
Questions football clubs ask
When should a football club order a mascot for the new season?
About five and a half months before the first home fixture. Working backwards from kick-off, MascotiQ needs five weeks for design, sixteen weeks for production and one week for delivery. Pre-season is the busiest window, so clubs should book the production slot before finalising the design.
How do you make a football mascot visible from the top tier?
MascotiQ tests the silhouette and colours at 80 metres, not on a designer’s screen: if the club badge disappears from the top tier, the character has failed. That is why we ask for club colours in Pantone rather than a screenshot of the shirt.
Can a football mascot costume handle back-to-back fixtures and away days?
Yes. A MascotiQ football package includes two liner sets, so one can be washed between midweek and weekend fixtures, plus replaceable gloves and feet, reinforced seams and a wheeled flight case built for coach and away travel. The costume has an adjustable internal harness and is fitted to a named performer.
Can a football mascot earn money in the club shop?
Often, yes. The same character sold as plush, keyrings and scarves is, for many clubs, the best-selling line after the shirt. Clubs that plan the shop line from the start recover a meaningful share of the cost in the first season, but MascotiQ will not quote a payback figure without your retail numbers.
Football clubs
