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Calming children in clinics
A friendly face at reception, on the ward wall and as a plush a child takes home. Consistent enough that the toy and the poster are recognisably the same friend.
Mascots for Healthcare and Pharmaceutical Brands
A character in a children’s ward is not decoration. It is the difference between a child who cooperates with a procedure and one who does not — and it has to survive hospital hygiene rules.
What healthcare and pharma brands come to us for
Health campaigns that land
Vaccination, dental care, hand hygiene. A character carries a public health message further than a leaflet, especially to families.
Materials that pass hygiene
Wipeable outer surfaces, removable washable liners and gloves that can be changed between sessions. Specified from the brief, not retrofitted.
Typical healthcare package
- Character design with a reassuring expression set — no teeth, no sudden angles
- Plush for wards, gift bags and campaign giveaways, EN71 tested
- Costume with wipeable surfaces and changeable gloves for ward visits
- Material declarations and OEKO-TEX documentation for procurement
- Print-ready artwork for posters, leaflets and signage
- Usage rules covering what the character must never be shown doing
What a character for this field can look like
Studio visualisations, not delivered projects. They show the construction and finish we work to; your character is designed from your brief, not picked from this page.
What we need from you
- Where the character appears: ward, reception, campaign, packaging
- Age range of the children it is meant to reassure
- Any hygiene or infection-control standards your facility applies
- Whether procurement needs itemised quotes and supplier documentation
- Regulatory limits on how a pharmaceutical brand may appear alongside it
Planning the budget
Hospitals and foundations usually buy through procurement, which needs itemised pricing and supplier documents rather than a single figure. We can quote design and production as separate lots so each fits its own tender.
Pharmaceutical brands more often need volume: a plush run for a campaign, with the costume as a secondary item. Tell us which of the two you are, and the quote structure follows.
Public procurement: company documents, references and itemised quotes on request.
Questions healthcare providers ask
Can a mascot costume be used on a hospital ward?
Yes, if it is specified for hygiene from the brief. MascotiQ healthcare costumes have wipeable outer surfaces, removable washable liners and gloves that can be changed between sessions, and the inside face pad is disinfected after each use. Tell us your facility’s hygiene or infection-control standards at the start.
What kind of mascot design reassures children in clinics?
MascotiQ designs healthcare characters with a reassuring expression set: no teeth and no sudden angles. The same character appears at reception, on ward walls and as a plush toy a child takes home, consistent enough to be recognisably the same friend. We ask for the age range the character is meant to reassure.
Can a hospital buy a mascot through public procurement?
Yes. MascotiQ quotes design and production as separate lots so each fits its own tender, with itemised pricing, company documents and references on request. For procurement files we also supply material declarations and OEKO-TEX documentation, and every plush batch comes with EN71 test reports and a CE declaration.
Can a pharmaceutical brand order plush toys for a health campaign?
Yes. Pharma campaigns on topics such as vaccination, dental care or hand hygiene usually need a plush run in volume, with a costume as a secondary item. Custom plush runs take 8–12 weeks including EN71 laboratory testing. Tell MascotiQ about any regulatory limits on how your brand may appear alongside the character.
Healthcare and pharma
