Standing out at trade fairs
Twelve stands in a row with the same blue banner. A character is the one thing visitors photograph, and the photograph carries your name out of the hall.
A company mascot is not a costume for the summer party. It is the one asset that works at a trade fair, in an onboarding pack, on the intranet and in a recruitment video — and it stops your brand from looking like every other logo in the hall.
Twelve stands in a row with the same blue banner. A character is the one thing visitors photograph, and the photograph carries your name out of the hall.
Pens end up in a bin. A branded plush toy goes home, sits on a desk and keeps working for years at a lower cost per impression than any print run.
Safety rules, onboarding, an intranet nobody reads. A character delivers the same information and people actually finish it.
Career fairs, campus days, welcome packs. A mascot signals the kind of place you are faster than a values slide ever will.
Client · year · what we did
Client · year · what we did
Most companies start with design plus one costume and a small giveaway run, then extend the line once the character has proved itself at two or three events. That order keeps the first invoice defensible internally.
Work backwards from the fair: five weeks of design, twelve to sixteen weeks of production for the costume, ten to fourteen for the plush. Six months before the event is comfortable; four is tight; two is a different conversation.
Procurement usually needs a legal entity, VAT number and bank details up front — they are in the footer and on the invoice.
Companies and organisations