Mascots for Companies and Organisations

A company mascot is not a costume for the summer party. It is the one asset that works at a trade fair, in an onboarding pack, on the intranet and in a recruitment video — and it stops your brand from looking like every other logo in the hall.

What companies and organisations come to us for

Standing out at trade fairs

Twelve stands in a row with the same blue banner. A character is the one thing visitors photograph, and the photograph carries your name out of the hall.

Something to give away

Pens end up in a bin. A branded plush toy goes home, sits on a desk and keeps working for years at a lower cost per impression than any print run.

Making internal things land

Safety rules, onboarding, an intranet nobody reads. A character delivers the same information and people actually finish it.

Hiring and employer brand

Career fairs, campus days, welcome packs. A mascot signals the kind of place you are faster than a values slide ever will.

A typical corporate package

  • Character design tied to your positioning, not a generic animal in your colours
  • A costume for fairs, open days and recruitment events
  • Plush in two sizes: a small giveaway and a larger prize or gift
  • Desk-sized merchandise — keyrings, squishies, notebooks, mugs
  • Usage rules so your marketing team can draw the character without asking us
  • Files for print, web and video, delivered in the formats your agency asks for

What a character for this field can look like

Studio visualisations, not delivered projects. They show the construction and finish we work to; your character is designed from your brief, not picked from this page.

Studio visualisation of a mascot

Studio visualisation of a mascot

Studio visualisation of a mascot

Studio visualisation of a mascot

Studio visualisation of a mascot

Studio visualisation of a mascot

See Our Work

What we need from you

  • Brand guidelines: colours in Pantone, typefaces, tone of voice
  • Where the character will appear — fairs, internal comms, recruitment, social
  • Who signs off, and how many rounds your process realistically needs
  • Performer measurements if a costume is part of the project
  • The first date it has to exist for: a fair, a conference, a launch
  • Any works council or accessibility rules the character has to respect

Planning the budget and the date

Most companies start with design plus one costume and a small giveaway run, then extend the line once the character has proved itself at two or three events. That order keeps the first invoice defensible internally.

Work backwards from the fair: five weeks of design, twelve to sixteen weeks of production for the costume, eight to twelve for the plush. Six months before the event is comfortable; four is tight; two is a different conversation.

Procurement usually needs a legal entity, VAT number and bank details up front — they are in the footer and on the invoice.

Questions companies ask

Why should a company have its own mascot?
A company mascot works at trade fairs, in onboarding packs, on the intranet and in recruitment videos, and stops your brand looking like every other logo in the hall. At a fair it is the one thing visitors photograph; as a plush giveaway it sits on a desk for years instead of ending up in a bin.
What does a corporate mascot package include?
A typical MascotiQ corporate package includes a character designed around your positioning, a costume for fairs, open days and recruitment events, plush in two sizes, desk merchandise such as keyrings, squishies, notebooks and mugs, usage rules for your marketing team, and files for print, web and video.
How far before a trade fair should we order a corporate mascot?
Six months before the event is comfortable, four is tight. Working backwards from the fair, MascotiQ needs about five weeks for design, then 12–16 weeks to build the costume and 8–12 weeks for a plush run. A rush costume is possible from 8 weeks in limited slots.
What is the best way for a company to start a mascot project?
Most companies start with character design, one costume and a small giveaway run, then extend the line once the character has proved itself at two or three events. That keeps the first invoice defensible internally. For procurement, the legal entity, VAT number and bank details are in the footer and on the invoice.

Companies and organisations

Get a price for your corporate mascot

What do you need?
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