One character, every format
Costume for activations, plush for the shelf, flat artwork for packaging — all visibly the same character.
Mascots for Retail and Consumer Brands
For brands that need one character to work across a store floor, a packshot and a shelf — at the same time and without looking like three different animals.
What retail brands come to us for
In-store scale
A costume that fits a standard aisle and does not knock displays over.
Retail-ready documentation
EN71 and CE paperwork on every plush batch, because your buyer will ask for it.
Typical retail package
- Character design with a flat version for packaging
- One or two costumes for store activations
- Plush run in the size your category sells best
- EN71 test reports and CE declaration per batch
- Barcode and label artwork to your specification
- Packaging that matches the character
Retail projects
Project photo
Project name
Client · year · what we did
Project photo
Project name
Client · year · what we did
What we need from you
- Brand guidelines, or at minimum colours and typefaces
- Which markets the plush will be sold in
- Target retail price — it decides size and construction
- Whether you need barcodes and your own label artwork
- Packaging format: poly bag, box or hang tag
Budget planning
The plush run dominates the budget, and unit price drops steeply with volume. Testing and tooling cost the same whether you make 500 or 5000, so very small runs carry a disproportionate share of it.
Retail brands
