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One character, every format
Costume for activations, plush for the shelf, flat artwork for packaging — all visibly the same character.
Mascots for Retail and Consumer Brands
For brands that need one character to work across a store floor, a packshot and a shelf — at the same time and without looking like three different animals.
What retail brands come to us for
In-store scale
A costume that fits a standard aisle and does not knock displays over.
Retail-ready documentation
EN71 and CE paperwork on every plush batch, because your buyer will ask for it.
Typical retail package
- Character design with a flat version for packaging
- One or two costumes for store activations
- Plush run in the size your category sells best
- EN71 test reports and CE declaration per batch
- Barcode and label artwork to your specification
- Packaging that matches the character
What a character for this field can look like
Studio visualisations, not delivered projects. They show the construction and finish we work to; your character is designed from your brief, not picked from this page.
What we need from you
- Brand guidelines, or at minimum colours and typefaces
- Which markets the plush will be sold in
- Target retail price — it decides size and construction
- Whether you need barcodes and your own label artwork
- Packaging format: poly bag, box or hang tag
Budget planning
The plush run dominates the budget, and unit price drops steeply with volume. Testing and tooling cost the same whether you make 500 or 5000, so very small runs carry a disproportionate share of it.
Questions retail brands ask
Can one brand character work as a costume, a plush toy and on packaging?
Yes. MascotiQ designs the character once and produces every format from it: a flat version for packaging, a costume for store activations and a plush toy for the shelf, all visibly the same character. Design and production happen in one studio, so the three versions do not drift into three different animals.
Will a mascot costume fit in a shop aisle?
It should, and MascotiQ builds retail costumes to that scale: a costume that fits a standard aisle and does not knock displays over. Tell us where the character will appear, in store, at a shopping centre or at events, and the head size and silhouette are designed around that space.
What documents do retailers need for branded plush toys?
Retail buyers ask for EN71 test reports and a CE declaration of conformity, and MascotiQ supplies both with every plush batch. Each batch is tested to EN71-1, EN71-2 and EN71-3 at an accredited laboratory before shipping. Barcodes, sewn labels and hang tags are produced to your own artwork and specification.
How does order quantity affect the price of custom plush?
Unit price drops steeply with volume. Tooling, pattern-making and laboratory testing cost the same whether you order 500 pieces or 5000, so small runs carry a disproportionate share of those fixed costs. Custom plush starts from €10 incl. VAT per piece at the minimum run, and your target retail price decides size and construction.
Retail brands
