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Brand Mascot Design, From Concept to 3D
Before anything is cut or sewn, your brand mascot has to work on paper: recognisable at a glance, buildable in three dimensions and usable across every format your branding needs, from illustration and packaging to a walking costume.
What you get
- Two or three mascot directions in 2D, then one refined to final
- Turnaround sheets: front, side, back, three-quarter
- A 3D model you can rotate and check before production
- Facial expression set and pose guidelines
- Colour specification in Pantone, CMYK and RGB
- Usage rules: minimum sizes, clear space, misuse examples
- Editable sources and print-ready exports for illustration, web and print
Where a brand mascot can go
Visualisations from our own studio: different species, materials and moods, all built to the same construction rules.
How mascot design works with us
-
01
Brief
week 1
Who the mascot speaks to, how it must never look, where it will appear.
-
02
Sketches
week 2
Two or three mascot directions, deliberately different from each other.
-
03
Refinement
week 3
You pick one. We tighten proportions, colour and expression.
-
04
3D and turnarounds
weeks 4–5
The model production will work from, plus the sheets and usage rules.
Rights and ownership
On final payment all rights to the mascot transfer to you in full: commercial use, branded products, advertising, licensing to third parties, and the right to modify. We keep only the right to show the work in our portfolio, and even that we drop if you ask.
- Exclusive worldwide rights, unlimited in time
- Layered sources handed over, not just exports
- No royalties, no per-use fees, no renewal
- Portfolio mention can be waived in writing
Mascot design ideas from our studio
Studio visualisations of our own mascots — different species, materials and moods.
Frequently asked questions
We already have a logo. Is that enough to start?
Usually it is. A logo tells us the brand’s temperature, colours and level of detail. The mascot is a separate design job, but it should feel like part of the same branding family.
Do you design a mascot without building it?
That is exactly this service. Many clients take the design and produce elsewhere later. We would rather you did both with us, but the artwork is yours either way.
How many rounds of revisions are included?
Two rounds at the sketch stage and two at refinement. In practice it rarely takes all four. Beyond that we quote by the hour and tell you before starting.
And if none of the directions work?
Then the brief was wrong and we redo the sketch stage once at our cost. It has happened. It usually means we missed something about the audience.
Will the design actually be buildable?
That is the point of doing design and production in one place. Our illustrators know how much a costume head may weigh and where a performer needs to see out, so nothing gets approved that the workshop is unable to make.
How is a brand mascot different from a logo or an illustration?
A logo identifies the brand; a mascot gives it a face that can talk, move and appear in situations. A good brand mascot starts as an illustration but is designed from the outset to work in 3D, as a costume, as a soft toy and across all your branding.
Character design
