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Brand Mascot Design, From Concept to 3D
Before anything is cut or sewn, the character has to work on paper: recognisable at a glance, buildable in three dimensions and usable across every format your brand needs.
What you get
- Two or three concept directions in 2D, then one refined to final
- Turnaround sheets: front, side, back, three-quarter
- A 3D model you can rotate and check before production
- Facial expression set and pose guidelines
- Colour specification in Pantone, CMYK and RGB
- Usage rules: minimum sizes, clear space, what not to do
- Editable source files and print-ready exports
From sketch to 3D
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How the design stage runs
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01
Brief
week 1
Who the character speaks to, what it must never look like, where it will appear.
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02
Concepts
week 2
Two or three directions, deliberately different from each other.
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03
Refinement
week 3
You pick one. We tighten proportions, colour and expression.
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04
3D and turnarounds
weeks 4–5
The model production will work from, plus the sheets and usage rules.
Rights and ownership
On final payment all rights to the character transfer to you in full: commercial use, merchandise, advertising, licensing to third parties, and the right to modify. We keep only the right to show the work in our portfolio, and even that we drop if you ask.
- Exclusive worldwide rights, unlimited in time
- Source files handed over, not just exports
- No royalties, no per-use fees, no renewal
- Portfolio mention can be waived in writing
Characters we designed
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Project name
Client · year · what we did
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Project name
Client · year · what we did
Frequently asked questions
We already have a logo. Is that enough to start?
Usually yes. A logo tells us the brand’s temperature, colours and level of detail. The character is a separate design job, but it should feel like it belongs to the same family.
Can you design a character without building it?
Yes, that is exactly this service. Many clients take the design and produce elsewhere later. We would rather you did both with us, but the files are yours either way.
How many rounds of revisions are included?
Two rounds at the concept stage and two at refinement. In practice it rarely takes all four. Beyond that we quote by the hour and tell you before starting.
What if none of the concepts work?
Then the brief was wrong and we redo the concept stage once at our cost. It has happened. It usually means we missed something about the audience.
Will the design actually be buildable?
That is the point of doing design and production in one place. Our designers know what a head can weigh and where a performer needs to see out, so nothing gets approved that cannot be made.
Character design
