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Works on pack and in person
A flat version that survives being printed small on a wrapper, and a costume that matches it.
Mascots for Food and Beverage Brands
For food brands the character often appears next to the product and sometimes touches it. That puts food-contact rules and hygiene into the specification from day one.
What food brands come to us for
Hygiene at tastings
Wipeable surfaces, washable liners and gloves that can be changed between sessions.
Food-contact compliance
Where merchandise touches food — mugs, bottles, lunch boxes — certified materials and the paperwork to prove it.
Typical food-brand package
- Character design with a legible small-format version for packaging
- Costume with wipeable outer surfaces and changeable gloves
- Merchandise on food-contact certified materials where relevant
- Declarations of conformity for all food-contact items
- Plush run for promotions and gift-with-purchase
What a character for this field can look like
Studio visualisations, not delivered projects. They show the construction and finish we work to; your character is designed from your brief, not picked from this page.
Food-contact materials
Mugs, bottles, flasks and lunch boxes carrying your character are made from materials certified for food contact under Regulation (EC) 1935/2004, and you receive a declaration of conformity with each batch. Plush and textiles are not food-contact items; for those we supply OEKO-TEX documentation instead.
- Declaration of conformity per batch, Regulation (EC) 1935/2004
- Migration test reports where the item requires them
- OEKO-TEX certification for textiles and plush
- Dishwasher and temperature limits stated on every item
Questions food brands ask
Is mascot merchandise for food brands food-safe?
Yes, where the item touches food. Mugs, bottles, flasks and lunch boxes carrying your character are made from materials certified for food contact under Regulation (EC) 1935/2004. MascotiQ supplies a declaration of conformity with each batch, migration test reports where the item requires them, and dishwasher and temperature limits for every item.
Can a mascot costume be used hygienically at food tastings?
Yes. MascotiQ builds food-brand costumes with wipeable outer surfaces, removable washable liners and gloves that can be changed between sampling sessions. Hygiene is part of the specification from the brief, because at tastings the character often appears next to the product and sometimes touches it.
Will our mascot still be recognisable when printed small on a wrapper?
It should be, and MascotiQ designs for it. Food-brand characters come with a legible small-format version for packaging, plus a costume that matches the printed character. The design stage takes three to five weeks and includes turnaround sheets, colour specification and usage rules.
Do plush toys for food promotions need food-contact certification?
No. Plush toys and textiles are not food-contact items. Instead, MascotiQ supplies OEKO-TEX documentation for the textiles, and every plush batch is tested to EN71-1, EN71-2 and EN71-3 with a CE declaration of conformity, which is what a promotion or gift-with-purchase in the EU requires.
Food and beverage
